- DAY 1 | MarTech Fundamentals Part I
- Introduction to MarTech
- Definition of MarTech
- Definition of a MarTech Stack
- Why is MarTech Important?
- Business Problems MarTech Can Solve
- Advertising and Promotions
- Commerce and Sales
- Content and Experience
- Data
- Management
- Social and Relationships
- Email Marketing
- Paid and Organic Search
- Measurability
- Multi-channel Automation
- Personalisation
- Sales Enablement and Loads
- MarTech Objective Setting
- Three-Stack Elements of MarTech
- Audience Management
- Campaign Execution
- Data Analytics and Performance
- Components of MarTech
- Audience Management
- Campaign Execution
- Data Analytics and Performance
- MarTech Stack Examples
- For Small-Medium Enterprises (SMEs)
- For Corporations
- Taking Stock of Your Current MarTech Stack
- Introduction to MarTech
- DAY 2 | MarTech Fundamentals Part II
- What is a Use Case?
- Definition of a Use Case
- Elements of a Use Casek
- How to Write a MarTech Use Case
- Examples of MarTech Use Cases
- Designing the MarTech Stack
- How to Evaluate Technologies
- What is a Use Case?
ABOUT THIS COURSE
A 2-day expert-led, live online class, you will be exposed to basic Marketing Technology (MarTech) concepts, what it can solve in a business, and how to create a basic MarTech stack that could fulfill business needs.
BENEFITS
- Identify the problem and objectives, which can be addressed by MarTech.
- List tools in their existing martech stack* by applying the three key stack elements of MarTech namely: campaign execution, audience management, and data analytics and performance.
- Create use cases based on stakeholders' needs and functional requirements.
- Recommend technologies that could fulfill business needs based on the components of a martech stack.
OBJECTIVES OF THIS PROGRAM
By the end of the program, the participants will be able to create a basic MarTech stack based on three stack elements: campaign execution, audience management, and data and analytics performance.
RECOMMENDED FOR
Marketing professionals who want are leading or who want to spearhead marketing automation, data, and technology projects for their organization.
SYLLABUS & INCLUSIONS
CLASS DESIGN & FORMAT
Get Immersed Online
Unlike your regular recorded webinar and online class, the Online MarTech Fundamentals Program
is an
expert-led, live online class using a learning platform that
connects our Students with our Subject Matter Experts (SMEs).
Wherever you are, get involved and connected with your SMEs and other learners,
go through the lectures, ask questions, and interact on class activities.
CDM Facilitators will also be there to make sure everyone is engaged,
moderate the class, and support you on Q&A and other challenges.
Collaborative Learning
We have designed the program into bite-sized lectures with
in-between individual and group breakout sessions. In your
breakout sessions, you will be tasked to interact, share and
solve real digital marketing problems so you can sharpen your
digital marketing and strategic skills. Learn with your teams
through virtual meeting rooms, work-through activities, and earn
points! A good mix of learning tools and apps will be used
including: GoToWebinar, Zoom, Kahoot, Mentimeter, Google
Hangouts, and Google Slides, to name a few.
Never stop
learning
Get more content in between sessions through our Student
Learning Portal. These will help you learn in your own time and
will forever be accessible.
1. Student Learning
Portal
Once enrolled, log in to your Student Learning Portal account.
Gain lifetime access to your supplementary learning materials,
which include program presentations, readings, videos, case
studies, etc.
2. Expert-led, Live Online
Class
Wherever you are, tune-in to your scheduled live online lecture
and discussion with SMEs. Through an online learning platform,
be involved in real-time lectures, engage with peer students,
and ask questions.
3. Interactive Breakout
Sessions
In-between the live lectures, you will work
on interactive breakout sessions for a collaborative and
enhanced social learning experience with your fellow learners!
This is aided by virtual meeting rooms & workspaces.
4. Facilitated Online
Learning
Throughout your online learning journey, there will be CDM
Facilitators present to guide and assist you in your learning.
They are available to make sure that all students are engaged,
moderated, and supported for the best student experience.
5. Official Digital CDM
Certification
At the end of your online classes, you will receive a
Certificate of Participation.
SUBJECT MATTER EXPERTS
Our programs are conducted by Subject Matter Experts (SMEs) who are industry experts and thought leaders. CDM boasts a 200+ SMEs network of partners who provide ongoing feedback on program design and syllabus, the latest best practices, case studies and digital trends.
SCHEDULES (DATE & TIME)
2022 DATES
- SCHEDULE A: August 27 & September 3, 2022, 9:30AM-6:30PM